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David Zwang is the principal consultant of Zwang & Co., a firm specializing in strategic business planning, analysis and related services to companies in the vertical publishing market worldwide. His experience includes an extensive background in electronic premedia and many printing technologies, including offset, flexo and gravure. Zwang also offers consulting services to manufacturers on product development and marketing in the field of publishing, with a specific emphasis on data-driven design, premedia and print production. Projects include global data management solutions, book and magazine publishing technologies, process collaboration systems and color management systems. In addition to writing many articles related to the publishing industry, he has developed a variety of courses in process benchmarking, color reproduction, PDF troubleshooting and service bureau management. He has been an active board member of a number of international graphic arts associations and standards bodies and served as chairman of the Ghent PDF Workgroup. He has lectured at many colleges and universities, as well as at major industry conferences. He can be reached at: