Ready for Action at Texas Tech - Page 21 of 22

By Bob Neubauer

“I feel that everybody that’s going to be a success in graphic arts ... is going to have to really stay in front of the curve on technology,” he declares.

You can do all the marketing in the world, he adds, but if you can’t provide the services customers need, you’ll lose them.

“We really listen to our customers and try to understand what they need, and then have a service that fills their needs—rather than just being a ‘printer,’ ” he says.

« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 All Next »

0 Comments

View Comments

People:
Smith

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.