Ready for Action at Texas Tech - Page 20 of 22

By Bob Neubauer

But will the in-plant be able to afford it in these tough economic times? Smith thinks so. University administrators have been very supportive of the in-plant’s acquisitions—all paid for out of the shop’s own profits.

“We’re totally self-supporting,” he confirms.

Rather than letting the faltering economy discourage technology investments, Smith strongly feels that the long-term survival of any printer relies on it being well equipped to handle increasingly sophisticated customers.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.