UC-Riverside Printing, Reprographics and Mailing: A Valuable Asset
With state-of-the-art digital color printing capabilities and solid mailing expertise, the University of California-Riverside's in-plant is helping its university prosper.
Another shock came as the quality and speed of the digital press actually increased the demand for fast-turnaround color printing, including a huge jump in requests for variable data work. According to Johnson, the in-plant created its own color and variable data market.
“It sort of reminded me of ‘Field of Dreams,’ ” Johnson muses, referring to the 1989 Kevin Costner film. “We built the capability and they showed up.”
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