Quality, Customer Service Help Oregon Shop Flourish
With a renewed focus on customer service, and some recent print quality awards to back it up, University of Oregon Printing and Mailing Services is a model in-plant.
According to Dixon, the six-color press is a key component of the university's recruitment and marketing efforts. The school finds that a mix of e-marketing combined with high-quality printed products gets a positive response.
"We are trying to sell the level of education and experience at the University of Oregon, so we want to send out recruitment pieces that are of impeccable quality," Dixon stresses. "If it is going to a parent or potential student, we don't want to give them a black-and-white piece."
- Places:
- Eugene, Ore.
- Oregon
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