Striking the Perfect Balance
With the latest offset and digital technologies at its disposal, Shelter Insurance Document Services is not only saving big money for the company, it is supplying its agents with the advertising tools they need to be successful.
"Our graphic designers have been doing more work assisting our marketing partners with online advertising and presence within social media," Winn says.
Every Door Direct Mail
Another area of growth has been the use of the U.S. Postal Service's Every Door Direct Mail (EDDM) program, which makes it easier to market locally. No names or addresses are required; customers just pick the audience they want to reach.
- People:
- Linda Winn
- Places:
- Columbia, Mo.
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