The Economics Of Ink-jet Addressing

While controlling costs is crucial in a highly commoditized service market such as ink-jet addressing, improving the overall profit margin is the better calculation to utilize. While cost is a portion of the calculation, the most important factor determining ink choices is dry time and types of substrate (i.e., paper) that will be addressed. The faster the drying time, the faster the run times. Coated stocks can be challenging for water-based ink if one desires optimum speeds. This includes papers with a gloss finish, such as aqueous or UV-coated.