The Economics Of Ink-jet Addressing
With ink-jet addressing equipment, speed is more important than the price tag.
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John Wolf
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Selling price per piece
x Average pieces per hour
= Total revenue per hour
- Total costs per hour
= Hourly profit
x Productive hours per week
x 52 weeks per year
The cost of consumables—the ink itself—is often overestimated when comparing ink-jet printer options. One ink-jet printer manufacturer says its cost for ink is 45 cents per thousand pieces, while another says its ink is half that price, or 25 cents per thousand. If charging $25 per 1,000 mail pieces to address and sort, the difference between the two ink costs is less than 1 percent of the selling price.
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