The Economics Of Ink-jet Addressing
With ink-jet addressing equipment, speed is more important than the price tag.
Ink-jet Fundamentals
For the purposes of this article, ink-jet equipment consists, in progressive order, of:
• The feeder
• The base that handles the mail piece
• A print head or print heads
• A dryer (optional)
• A conveyor
When considering any piece of equipment that handles paper, it's important to consider the wide array of possible mail pieces. Ink-jet addressing equipment is primarily designed to print the address on a mail piece; yet most ink-jet print heads provide the ability to print other text or graphics as well. A mail piece, then, could be an envelope or a self-mailer, such as a newsletter, postcard or folded brochure.
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