The Economics Of Ink-jet Addressing

Of course, the cost of mailing equipment is a serious consideration. But when considering ink-jet addressing equipment, speed is more important than the price tag. Consider the economics of the matter: With greater throughput per hour, one can turn jobs around faster. That will allow more help to be hired, which increases capacity. With greater throughput on an ink-jet printer, one can meet a deadline, frustrate a competitor, gain more market share, build the brand, reduce expenses and improve profit margin. The economics of ink-jet addressing show that when making the commitment to addressing mail, performance and flexibility can outweigh price.