The Economics Of Ink-jet Addressing

More information can be found by studying the benefits of incremental pricing. The figures are based on assumptions, but if the assumptions are reasonable, then the desired outcome and governing economics can be reasonably achieved. IPG

John Wolf has 25 years of experience in the mailing industry and is president/CEO of Wolf Mailing and Marketing Services, in Oklahoma City. Wolf Mailing's total revenue has grown more than a cumulative 50 percent in the past four years. John Wolf can be reached at: ilovemyjob@wolfmailing.com