The Economics Of Ink-jet Addressing
With ink-jet addressing equipment, speed is more important than the price tag.
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John Wolf
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Making the Choice
The keys to ink-jet printer choices are throughput and flexibility. Flexibility can be determined by the ink and the printer's ability to handle a variety of sizes, thicknesses and substrates. Additional revenue from better productivity should exceed all costs to obtain faster line speeds, which will generate more profit. That additional profit can easily exceed the difference in the costs not thoroughly covered in this article, such as maintenance or cost of equipment. Added throughput will also allow one to turn jobs around faster and achieve more productivity per shift. This in turn provides greater capacity and more than likely a competitive advantage.
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