Government Printers Convene in Seattle - Page 6 of 21

By Bob Neubauer

Taking questions after her talk, Burns was asked how managers should deal with the perception in government that color printing is an expensive and unnecessary luxury. She urged managers to explain “the full value chain of color,” such as how color increases response rates. This brings cost savings, which outweigh the extra production cost.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.