Government Printers Convene in Seattle - Page 5 of 21

By Bob Neubauer

“Personalization cuts through clutter,” she explained. “It actually moves your business forward.”

Collaboration includes not only partnering, she said, but cross-media marketing, as when a printed marketing piece steers customers to a Web site. As for digitization, she pointed out that today’s children are masters of digital technology; printers that don’t make the leap to digital will eventually go out of business.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.