Government Printers Convene in Seattle - Page 20 of 21

By Bob Neubauer

“You are outsourcing the profitable work,” he pointed out.

Don’t think of color printing as an extra expense, he said, but as a way to increase the effectiveness of your customers’ marketing materials.

Cholmondeley went on to urge managers to prepare a 30-second “elevator pitch” that explains how the in-plant is critical to the organization and helps further its goals. He passed out a worksheet to help managers identify and define the strategic value they bring.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.