Government Printers Convene in Seattle - Page 14 of 21

By Bob Neubauer

Following the tour, the conference reconvened in the plant’s lunch room for two educational sessions. The entire DOP staff was invited to attend, adding more than 100 people to the audience for the largest single-day attendance in NGPA conference history.

First, Steve Rigby, director of printing at Washington State University, gave a presentation on marketing, emphasizing that it should be a state of mind, not simply an event. Marketing opportunities include plant tours, open houses and seminars. His in-plant holds digital printing presentations to show customers new applications using the shop’s HP Indigo 3050.

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Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.