Winchester Printers: Old School, New Profit Tricks

Before we throw them on the cover of The Saturday Evening Post, it is interesting to note that the firm has been growing at a brisk pace in recent years, due largely in part to a series of investments in digital technology—a far cry from the furniture and office supplies Winchester Printers offered during the 1950s. In the past three years alone, the company has acquired (or is in the process of adding) a Heidelberg (Ricoh) Linoprint C901 digital color production press; a 65˝ EFI Rastek H652 UV hybrid wide-format inkjet printer from Heidelberg; Pressero Web-to-print capabilities; and the Heidelberg Prinect Color Toolbox for precise color management of both its traditional offset and digital output.