Winchester Printers: Old School, New Profit Tricks

"We try to keep print enjoyable," Chris Hottle explains, "so that it's not a miserable 10 hours every day.

Norman Rockwell would've enjoyed painting Winchester Printers, a slice of Americana that is representative of the traditional, family-owned segment of the commercial printing industry. A $4.4 million-a-year, regional printer, Winchester reaches into Washington, DC, Maryland and Pennsylvania, but is more known in the Shenandoah Valley and Northern Virginia.