Winchester Printers: Old School, New Profit Tricks

Of all the things Winchester Printers does well, the curious note is that marketing its own capabilities is not on that list. Chris Hottle's hope is that his shop can take some notes from P.T. Barnum and deliver its message to the potential customer base. Again, given its growth into areas such as variable data/digital printing, wide-format digital output and Web-to-print offerings, leveraging the needs of other printers is one path toward growth that the company is eyeing.