Winchester Printers: Old School, New Profit Tricks

"One of our clients called and said, 'Hey, that Web-to-print storefront you were talking about the other day…I just sold it to one of my customers,' " Casella recalls. "We basically had two days to create a demo site for a presentation we had to give at a corporate headquarters the following Monday. But, with only two days' experience and a graphic arts background, I was able to design a basic site for them. Because of that meeting, our customer was able to land the account."