Winchester Printers: Old School, New Profit Tricks

"We're able to produce about 90 percent of what we could before. The only difference is we can't do substrates more than 12 pt. and can no longer print vinyls," notes Bill Casella, the company's digital, signage and small offset guru. "We've been very happy with the Linoprint."

While the Linoprint is manufactured by Ricoh, having Heidelberg backing the product in all aspects was a pot sweetener for Winchester Printers. "If there are issues with RIPs or functionality of the machine, Heidelberg is there to take care of it," Hottle remarks. "When Heidelberg backs a product, it makes it more legitimate."