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In-plant customers have a hard time differentiating one printer from another, so they often use price to decide where to send business. By offering superior customer service, you can reduce the importance of price in the customer’s mind and keep him or her coming to you.
The key to customer service? Good communication, namely excellent phone skills, since customers who receive poor treatment on the phone initially are unlikely to return. For maximum phone flair, you must:
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- Jean-Luc Devis
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