Wide They Do It?

Superior Uniform Group

Seminole, Fla.

Advertising Manager: Dave Van Wormer

System: Hewlett-Packard 650

Types of jobs: Trade show posters, signage, oversized graphics, plotting out computer networks.

Jobs per week: Varies as needed.

Marketing tips: Van Wormer made it a point to tell his CEO how much money the wide-format printer was saving the company. "That made him very happy," he recalls. "He even cracked a smile." Van Wormer reports that what his company used to outsource for $300, he can produce in-house for roughly $56. Those types of savings definitely get you noticed.