Wide They Do It?

In-plant managers who don't have a wide-format ink-jet printer face three questions on this subject:

1. How do I know we need one?

2. How do I convince my superiors we need one?

3. How do I market it to my organization so customers use it and justify its existence?

One good way to find the answers to these questions is to talk to people who have gone through the process already. Here are a few informed opinions.