Wide Open Opportunity

Like the folks over at Baker, the NYU Printing Services department was simply trying to stem the tide of wide-format color printing streaming out the door. Once the printer was in-house, though, it not only brought the work back, Velazquez says, it made a profit too.

"It's definitely worth a try," Velazquez declares. "The way that I gauge it is the cost of my capital outlay, which was around $12,000 at the time, versus our income. In that first year we made 600 posters, and we charge $75 a poster. So we made $45,000."