UV inkjet remains one of the largest and fastest growing segments in the wide-format market, primarily due to the benefits that this technology offers: fast drying, excellent image durability, low running costs and the ability to print onto a range of substrates. That, in combination with LED technology, means in-plants enjoy the benefits of a wider applications scope, the ability to print on heat-sensitive media, higher productivity and less power consumption.
Décor printing is a big opportunity. Textile and fabrics have many benefits such as being environmentally friendly, easier to ship and easier to install. They also have a more sophisticated appearance. High-end automotive showrooms have moved away from vinyl to fabric because it looks upscale. UV inkjet offers the capability for short runs and print-on demand opportunities.
Floor graphics have taken off in the last 10 years, as well as window and wall wraps. With UV inkjet, in-plants can customize graphics and differentiate imagery to be more region-specific. UV technology is really making the applications practical and on demand.
From an end user’s viewpoint, wide-format print buyers are asking for more sustainable products, which is driving growth in digitally printed fabric, rigid substrates and non-PVC based media such as Duratex EcoDisplay Board and Duratex EcoBanner.
Deborah Hutcheson is the director of Marketing at Agfa Graphics, North America.