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The University of Washington has not even started marketing its new HP Designjet Z6100 wide-format printer and already it’s grabbing the attention of customers. The 42˝ printer was placed in the copy center at the undergraduate library, where it is visible to passing students.
“They go there for other things and they notice the posters,” says Patrick McNelly, operations manager.
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- Companies:
- Hewlett-Packard
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