Inside the Expanding World of Wide-Format Imaging
Wide-format digital imaging is a booming market. Adding this technology will allow your in-plant to offer a range of new products.
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But before you go out and buy a new wide-format ink-jet printer with all the latest features, take a look at SGIA’s suggestions for entering the wide-format digital imaging arena.
Products Drive the Business Plan
Like most technological applications, everything starts with the product. What end product do you want to offer? It could be indoor signs, presentation graphics, fabric banners for buildings or colorful wraps for a company vehicle. Often, companies that have successfully segued into specialty imaging recognized a gap in their business that could be filled with wide-format digital imaging capabilities.
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- Michael Robertson
Marguerite Higgins
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