Wide-format digital imaging is a booming market. Adding this technology will allow your in-plant to offer a range of new products.

By Marguerite Higgins

Important Wide-format Considerations

Be sure you have a sufficient workspace to hold the equipment and materials. Equipment sizes will vary. Some roll-to-roll devices may be small enough to use less space but you may need more area for larger items such as laminators, cutting tables and storage areas for consumables.

Planning your product mix is vital. To help keep your operation flexible, keep a reasonable range of media on hand to allow for variation. Not all consumables can be used for every job.

To cut down on inventory waste, make sure you have an achievable end goal for each material type.

Allow yourself time to educate employees on specialty imaging and its capabilities. Your company will be more in-tune to meeting your customers’ needs and educating them on the untapped possibilities in digital imaging.

Have a proven color management plan in place, especially if you plan to offer products that cross a variety of printing mediums. You’ll want to provide a consistent color for prints done through offset, digital and screen printing.

WIDE-FORMAT digital imaging is one of today’s hottest markets. If you’re sending business outside of your facility because you don’t have the capabilities to fulfill orders, you could be ready to add a wide-format device.

Wide-format digital imaging is taking printers to a whole new level in their product offerings. The technology allows companies to print on more surfaces than ever before and provide greater customization options.

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Inside the Expanding World of Wide-Format Imaging