Why Would You Listen to Me?
Look at yourself through your customers' eyes when you ask this question, then take steps to add value for them to ensure they turn to you for help.
Saying these things is one thing; doing the work to enable you to be able to say these things honestly and passionately can be the number one reason your customers and your prospects will listen to you.
What are the reasons you've been working on to attract new customers to your department? What have you done lately for existing customers to delight them and keep them coming back to you? Why would others in your own organization want to listen to you?
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