Why Would You Listen to Me?
Look at yourself through your customers' eyes when you ask this question, then take steps to add value for them to ensure they turn to you for help.
You don't know me. We've never met. You've never been to my department. We've never done business together. But we could, couldn't we? What would I/could I/should I do to get your attention—to get you to consider me instead of the others who do what I do?
Could I offer you products at competitive or unbelievable prices? Maybe the quality of my work is nothing like you've ever seen before? Or perhaps the speed at which I can get the work done surprises you. Could it be my customer service: how quickly I get back to you; how easy it is to talk to me?
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