Shape-Shifters Beware!

In addition to potentially significant postage savings, catalogers face rising paper costs and environmental/sustainability pressures that also drive them to look at smaller catalog designs.

The overall dimensions for letter-size catalogs (aka slim jims) to qualify for letter automation rates are at least 5 inches long and 31⁄2 inches high, but not more than 111⁄2 inches long or 61⁄8 inches high. Thickness requirements range from at least .007 inches for smaller pieces to 1⁄4 inch maximum. There are a host of additional USPS design requirements for booklet style and folded self-mailer, letter-size pieces, so review all the requirements if you’re exploring these options.