Justifying Paper Certification
The objection most often raised goes something like this: "Why should I be forced to pay thousands of dollars per year just to slap a logo on my printing? Isn't the fact that I can tell my customers that I use certified paper good enough?"
The simple answer is yes—but if that's your perspective, the argument I can make is that the same could be said to justify not spending money on a variety of things that are "necessary" or are considered a "cost of doing business." There are, however, ways to reduce costs significantly, which I'll discuss shortly.
Vic Nathan Barkin has more than 35 years of experience in the printing, paper and wood products industries and currently owns a consulting practice specializing in business development, workflow, and technology implementation, focusing on “Green Procurement and Production” practices. Vic is a QMS Lead Auditor certified to ISO 9001:2008 standards, is a consultant for the Rainforest Alliance as an FSC Chain of Custody and Controlled Wood senior auditor, is an FSC, SFI and PEFC lead auditor for PricewaterhouseCoopers and SGS North America, and has engaged in more than 700 site assessments and audits.
