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Prices Dropping
For one, the cost of color imaging equipment has dropped precipitously over the past decade. The general office environment is the fastest-growing market segment for color, according to International Date Corporation (IDC). As such, color product manufacturers are competing with one another to serve that exploding market, resulting in lower prices, faster products and imaging technology that produces vibrant color at a fraction of color's perceived cost.
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- People:
- Jan V. White
- Sandi Siegel
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