Why Color? Why Not?

Increase Sales With Color

"Color sells," says Sandi Siegel, senior graphics designer for IVAX Corp., a pharmaceutical firm in Miami. "Every month we put 15,000 full-color sell sheets in the hands of our sales staff at trade shows. These sheets are completely customizable, so when our staff attends the shows, they have the most up-to-date and impressive collateral to share with prospective customers. This would be impossible without a dedicated high-volume color printer."