Why Color? Why Not?

According to Sandi Siegel, the question is not actually color versus black-and-white, but color versus nothing at all.

"Over the past 10 months, we've produced 150,000 pieces of color collateral," Siegel says. "If we had been forced to go out of house, we simply wouldn't have produced them—it would have been too expensive. In addition, out of 150,000 pieces, we only had two jams, total. That's a level of efficiency that simply wasn't possible a few years ago."