Who's Minding The Data?

"Document creation has been done on the prepress side for years," says Pierick. "But now we assist customers in personalizing documents, taking their data and merging it, doing the list verification process in our pre-mail services area so that as part of the document, we're creating a bar-coded address. On the reproduction side, the in-plant reproduction department needs to be at least working side-by-side if not located side-by-side with the distribution area. It really is silly to haul paper around any more than you have to. And for us, storing documents is also critical."