Wholesale Changes

"The change I might expect to see over the next 10 years is more direct-to-press applications for target marketing," he says.

DeWildt predicts his in-plant will eventually purchase digital printing gear, possibly an Indigo digital color press. The switch to digital equipment will be necessary to survive. More electronic information is the obvious trend, DeWildt observes, along with the need for shorter, targeted runs. This may also result in the in-plant using less paper in the future, he points out.