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Since there is no mandate for internal customers to use the in-plant, it already has some marketing experience. Internal marketing, along with the in-plant's reputation for high-quality printing, has resulted in 90 percent of Spartan's work being done in-house. This marketing experience is now being used to draw more customers from outside sources.
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- People:
- David DeWildt
- Places:
- Grand Rapids, Mich.
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