Canadian Managers Enjoy Newfoundland Experience
Find Loyal Customers
In-plant marketing was also addressed by another speaker, Lyle Wetsch, assistant professor of marketing at Memorial University. He stressed the need for “true loyalty” from customers, not just “spurious loyalty.” Your in-plant’s advocates, he said, can do more to market your shop than all of your other marketing efforts.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
