Adding Marketing Services? Minimize Your Risk
When implementing new value-added services understand the potential risks. Here’s one strategy to help you avoid them.
Cost Vs. Profit
If you can't cost-justify an investment, then you put yourself at a financial risk, and it may become a "robbing Peter to pay Paul" situation: If the cost for offering the new service is higher than what you are making in selling that service, then you have to supplement it with money from another area.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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