Adding Marketing Services? Minimize Your Risk
When implementing new value-added services understand the potential risks. Here’s one strategy to help you avoid them.
Basically, there are two ways to offer new products or services. You can buy the hardware and software or you can buy the service. When two priorities are in conflict, we say that they are at odds with one another, like in a tug of war. For in-plants, there is a tug of war between the motivation to invest in hardware and software and offer new products and services, and the risk associated with buying something that you may not have enough demand to cost-justify.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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