Adding Marketing Services? Minimize Your Risk

Conceding that there are risks does not mean that offering the service is not a good idea; it just recognizes that there are potential downside possibilities to keep in mind. In fact, acknowledging and understanding the risks is important if you are to avoid them.

Year after year in the NAPL State of the Industry research, we see which value-added products and services are the most sought after. They change slightly in ranking order from year to year, but generally they include VDP, Web-to-print, digital printing for short-run color, workflow solutions and wide-format printing.