Adding Marketing Services? Minimize Your Risk
When implementing new value-added services understand the potential risks. Here’s one strategy to help you avoid them.
Acknowledge the Risks
During these conversations about strategy, motivation and measurements it will start to become clear if the people in charge believe that investing to build new services is a good idea. Even those who support the new services and believe in their value should also acknowledge the risks.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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