Adding Marketing Services? Minimize Your Risk
When implementing new value-added services understand the potential risks. Here’s one strategy to help you avoid them.
It's important to return to basics and confirm the fundamentals before embarking on any strategic plan. Therefore, the first step is to sit down with the people in charge (administration, auxiliary services, plant, procurement, etc.) and have a conversation about goals and expectations. Among the areas for discussion:
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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