Adding Marketing Services? Minimize Your Risk
When implementing new value-added services understand the potential risks. Here’s one strategy to help you avoid them.
As risks become higher and ROI longer, outsourcing should be considered more seriously. This does not mean you can't offer and sell the service, but it might mean not buying the equipment at first, but partnering with an outside supplier until you have enough demand to cost-justify the purchase. As the demand increases and you learn more about how to deliver the product, then you can make the investment.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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