Adding Marketing Services? Minimize Your Risk
When implementing new value-added services understand the potential risks. Here’s one strategy to help you avoid them.
By
Howie Fenton
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
One approach to offsetting the loss in traditional products is to add new products that have more value. Before you invest, however, you should calculate a return on investment to find out how long it will take before you can cost-justify the investment. If the investment is small and time to cost-justify is short—such as entry-level VDP software ($5,000) that could be paid off in three months—then the risk is low.
0 Comments
View Comments
E
T
Howie Fenton
Author's page
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
Related Content
Comments