Adding Marketing Services? Minimize Your Risk
When implementing new value-added services understand the potential risks. Here’s one strategy to help you avoid them.
A Conservative Strategy
In these challenging economic times, when in-plants are under more scrutiny to deliver financial break-even and cost-competitive pricing, no one can afford to lose money or try to increase pricing to overcome losses due to insufficient demand for a service. Therefore, we recommend a conservative strategy of buying new products and services from outside suppliers until you can cost-justify the investment.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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