Adding Marketing Services? Minimize Your Risk

There are additional advantages to the "buying outside first" strategy. If you work closely with your outsourcing partner, you will learn important details about providing the service. For example, when offering VDP or other database services, you should watch how an experienced supplier builds the database. What are the names of the fields? How is the database created (bought or built)? What is the mechanism for cleansing the data? How can you add data (PURLs)? How is the VDP print job tested (PDFs)? Can you run tests with different groups? Can you enhance the effectiveness with cross media (QR codes, e-mail, etc.)?