Adding Marketing Services? Minimize Your Risk
When implementing new value-added services understand the potential risks. Here’s one strategy to help you avoid them.
Over time, you might find that demand is growing and you can cost-justify the investment. If, after three months, for example, the demand increased to 20 hours a week and it helped bring in additional work, it would most likely help you grow and prosper. But until you have enough work to run consistently at your break-even point, it might make more sense to buy the service rather than buy the equipment.
Howie Fenton is an independent consultant who focuses on analyzing/benchmarking the performance of printing operations. Fenton helps companies use metrics, best practices and workflow strategies to streamline operations. Call (720) 872-6339 or email howie@howiefentonconsulting.com
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